NOW LIVE: The CEO’s Guide to Marketing, my new podcast and video series with Forbes.
Because so few CEOs (and fewer CFOs) have any marketing background at all, they don’t understand what to expect, what not to expect, and on what timeline from this essential growth engine.
The consequences? Suboptimized marketing investments and less growth—the enterprise equivalent of punching yourself and your stakeholders in the face.
Our intent is to raise the C-suite's marketing IQ so they become better partners—and less unintended obstacles—to their CMO's and sustainable, profitable growth.
The first three episodes (linked in the comments) are my conversations with Google CMO Lorraine Twohill, Autodesk CMO Dara Treseder, and Entrepreneur and Media Exec Joe Marchese.
Dropping after Thanksgiving are those with Accenture Song CEO David Droga and New Balance Brand President and CMO Chris Davis, with more coming in the new year.
Mad grateful to each of them, Douglas Rozen and our partners at Rokt, and Forbes' Travis C. and Timothy Pierson—for getting into it with me and suffering through all I don’t yet know about recording a podcast.
The series is available everywhere; have a listen, and don't forget to smash that subscribe button.
LMK what you think. HTG to all who celebrate.
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